When you can't tell your brand from any other, and your own rigid identity starts choking you, who do you call?
The first of the Fastrack wall paintings, 9'x7', emulsion, stainer and sprays, BEL Rd, Bangalore. Fastrack approached me to create a series of paintings that would take the retail stores into the next strata. Each image would speak the language of Fastrack and open up the realms of its character. The customised art adds to the identity and uniqueness of each store, to break from the monotony of branded retail. Details follow. See the original sketch!
Below is the original sketch.
George Mathen. Apr.'09. Fastrack store Chennai NEXT