Brand Art for Fastrack

Retail design firms have taught us the importance of uniform communication. The sacred guidelines have given us an era of brand color wars. Everyone wants to be red. We have shades and shapes of red all over town, vying to catch your eye.

The more adventurous guys seek to custom design their image.

The Fastrack commissioning of this ongoing series of original art shows a new attitude in brand thinking. Custom created for their retail spaces, the art may soon spread into their range of products as well.

Click on the thumbnails alongside for details of the work. Three stores in Delhi and Hyderabad are being worked upon.